
The show will be an unconventional talk show. Helbig will host guests at random locations rather than in the typical studio setting. E! mentions potential sites such as grocery stores, cars, and Helbig's own home.
With millions of subscribers on her YouTube channel, Helbig no doubt knows how to capture an audience. Her videos consists or her special brand of sarcastic comedy. It will be interesting to see how her usual content is changed to be broadcast through a different medium.
YouTube celebrities are becoming more and more popular in pop culture today. Who knows, TV might be the next big thing for You Tubers to conquer. With such a large teen demographic, television networks are smart to take advantage of YouTube as a potential market.
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